Welcome to the homepage for the Fifth Edition of Media Promotion & Marketing for Broadcasting, Cable
& the Internet by Susan Tyler Eastman,
Douglas A. Ferguson and Robert
A. Klein (Focal Press, 2006) (republished by CRC, 2013). The latest updates are now on Pinboard, listed chronologically starting with the most recent. The links
below will also point you to older updates about the textbook. If you find any broken
links, please let me know via email to fergusond@cofc.edu
-- thanks! (click on any chapter name below to see update information
or hypertext links) 1 Promoting the Media: Scope & Goals 3 Local TV Station Promotion: News, Syndication and Sales 4 Management, Research and Budgeting in Promotion 5 Designing On-Air, Print, and Online Promotion 6 Network Television Promotion 7 Cable Marketing and Promotion 9 Promotion in Public Television and Radio 10 Global Marketing Promotion and Marketing of Television
Nothing yet. Please send any mistakes you find to me at fergusond@cofc.edu
-- thanks! Nothing yet. The link on page 57 reads www.rronlin.com (which should have read www.rronline.com) -- but entering it correctly takes you to the preferred link: www.radioandrecords.com (which is now discontinued!) The latest updates are now on Pinboard, listed chronologically starting with the most recent. Here is one older update for this chapter. The latest updates are now on Pinboard, listed chronologically starting with the most recent. Here are some older updates
for this chapter: 1 2 3 4 5 6 7 8 9 10 11 The latest updates are now on Pinboard, listed chronologically starting with the most recent. Internet Links The latest updates are now on Pinboard, listed chronologically starting with the most recent. The latest updates are now on Pinboard, listed chronologically starting with the most recent. ION Network, formerly PAX (or "i") The latest updates are now on Pinboard, listed chronologically starting with the most recent. Here is one older update
for this chapter.
The latest updates are now on Pinboard, listed chronologically starting with the most recent. Here are some older updates
for this chapter: 1 2 The latest updates are now on Pinboard, listed chronologically starting with the most recent. Here is one older update
for this chapter. The latest updates are now on Pinboard, listed chronologically starting with the most recent.
If it's
not in our glossary, try this
one If you
have questions about the book, please send e-mail to fergusond@cofc.edu
1 Promoting the Media: Scope & Goals
Errata
Recent Developments
Internet links:
Errata
Recent Developments
Internet Links
3 Local TV Station Promotion: News, Syndication and Sales
Recent Developments
Internet Links
4 Management, Research and
Budgeting in Promotion
Recent Developments
5 Designing On-Air,
Print, and Online Promotion
Recent Developments
6 Network Television Promotion
Recent Developments
Internet Links
7 Cable Marketing and Promotion
Recent Developments
Internet Links
8 New Media Promotion
Recent Developments
Internet Links
9 Promotion in Public Television and RadioRecent Developments
Internet Links
10 Global
Marketing Promotion and Marketing of Television
Recent Developments
Internet Links
Glossary
Recent Developments